What 4th-down teaches us about risk taking

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"Put simply, Mr. Belichick (coach New England Patriots) is taking flak because he decided, in the middle of a close, hard-fought and emotionally charged game against a major rival, to throw caution to the wind. In other words, he's being pilloried for not being a wimp.

Somehow in American football, the punt—a clear and unambiguous symbol of surrender and retreat—has become the hallmark of sensible coaching.

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In a recent study, researchers from Duke and UCLA found that when faced with a decision involving risk, people have an overwhelming tendency to make the supposedly safe choice—to err on the side of caution—even though doing so may lead to worse results."

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